Barter is a cashless medium where an exchange of goods and services of equal value between participating parties takes place. Today, barter is a world-wide 8 billion dollar a year industry. Nowadays, with federal and provincial government regulations in place, the barter industry is carefully managed and overseen by third party barter exchanges. In return for providing services that includes the tracking and recording of each individual transaction, and then providing members with an itemized monthly account statement, an exchange charges a nominal cash fee.
While many appreciate the chance to purchase goods and services ranging from everything from soup to nuts, there are endless items and services guaranteed to appeal to virtually every taste and desire. The list is practically endless, but some of the more popular ones are accounting and legal services, office supplies, vacations, clothing, restaurants, IT, antiques, cosmetics, and advertising among numerous others. However, as extensive as this line up is, the benefits of barter extend far beyond discounts as members are offered sales and marketing opportunities designed to build their business through the acquisition of new customers and clients.
Barter is a phenomenon which continues to gain momentum, as more and more business owners recognize that it is a cost effective tool and inexpensive way to grow and strengthen their business. This is a widening trend which is sure to continue well into the foreseeable future.
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