Are You Easy to Do Business With? Studies have shown that one of the most important factors in obtaining and retaining customers is how easy you are to do business with. That’s especially true in a trading community like Exmerce. An example of the importance of this is what happened to the British automotive industry… Continue reading Are You Easy to Do Business With?
Building Influence: The Magic of Ordinary Days When it comes to marketing, one of the biggest mistakes people make is expecting too much too soon. Well, you know what they say about Rome. Don’t expect your marketing to begin attracting new customers and new business immediately. It doesn’t work that way. Like many other good… Continue reading Building Influence: The Magic of Ordinary Days
No matter what business you’re in, your ultimate job is to lead your customer along the buyer’s journey. This is defined as “the experience prospects go through before they become customers.” All buyers go through it, and it’s a good idea to familiarize yourself with the process and the ways you can influence it. It… Continue reading The Buyer’s Journey