In the late 1960s, psychologist Stanley Milgram mailed 160 people living in Omaha, Nebraska, a package labelled with the name and address of a stockbroker who lived in a community just outside Boston. Each recipient was instructed to write their name on the back of the package and send it to a friend or acquaintance… Continue reading Word of Mouth Travels Fast Inside a Smaller Community
Word of Mouth Travels Fast Inside a Smaller Community
