It’s hard enough to get everything organized for your own mom (or maternal figure) on Mother’s Day, but if you’re a small business owner you also have the pressure of trying to come up with the best Mother’s Day offer for your customers. This offer has to be big, bold and make moms and your… Continue reading 5 Mother’s Day Promotional IDEAS to Drive Sales
Barter is a great way for businesses both big and small to be able to save cash on services and technologies to elevate your company to new heights! We at Exmerce have curated a list of services available on barter to help improve your business and reach objectives in the new year WITHOUT having to spend cash
Your reputation is the world’s opinion of your character. Your character determines how much others trust you. And the trust you inspire determines how many opportunities you will receive.
In the winter of 1934, Earl Nichols of London, Ontario, was 33 years old, unemployed, and flat broke. It was the middle of the Great Depression. The economy had ground to a halt, and there were no jobs. Nichols borrowed $150 from his mother and set up a small restaurant at a corner of what… Continue reading How To Create Loyalty For Your Business
Are You Easy to Do Business With? Studies have shown that one of the most important factors in obtaining and retaining customers is how easy you are to do business with. That’s especially true in a trading community like Exmerce. An example of the importance of this is what happened to the British automotive industry… Continue reading Are You Easy to Do Business With?
No matter what business you’re in, your ultimate job is to lead your customer along the buyer’s journey. This is defined as “the experience prospects go through before they become customers.” All buyers go through it, and it’s a good idea to familiarize yourself with the process and the ways you can influence it. It… Continue reading The Buyer’s Journey
In the late 1960s, psychologist Stanley Milgram mailed 160 people living in Omaha, Nebraska, a package labelled with the name and address of a stockbroker who lived in a community just outside Boston. Each recipient was instructed to write their name on the back of the package and send it to a friend or acquaintance… Continue reading Word of Mouth Travels Fast Inside a Smaller Community
Everyone in business knows that repeat customers are the keys to increased sales and long-term success. Estimates vary, but the conventional wisdom is that it’s much easier to retain an existing customer than it is to acquire a new one. It’s not hard to see why. Exmerce customers coming back for a second purchase (this… Continue reading Your Customer Relationships Are Critical to Your Success
This is a time to have conversations that are real, supportive and helpful. We sought out some advice from Nicki Kinton…who has this sound advice: “Many of us don’t like asking for payment, but it’s important that, at this time, we make sure we have talked (not emailed) to every one of our clients that owes… Continue reading Selling In Tough Times – Updated with advice for sales teams affected by Covid-19
There’s no doubt that cash helps small businesses grow most efficiently. It has been, after all, the only universally accepted medium of exchange since the first known coins were created in Turkey, about 2,600 years ago. But what happens when cash (or paying customers) are in short supply? The answer is deceptively simple: go back to… Continue reading In times like these, exchange network trading can be a boon for small business