Tips & Tricks Archives

5 Mother’s Day Promotional IDEAS to Drive Sales

It’s hard enough to get everything organized for your own mom (or maternal figure) on Mother’s Day, but if you’re a small business owner you also have the pressure of trying to come up with the best Mother’s Day offer for your customers. This offer has to be big, bold and make moms and your… Continue reading 5 Mother’s Day Promotional IDEAS to Drive Sales

Building a Solid Reputation

Your reputation is the world’s opinion of your character. Your character determines how much others trust you. And the trust you inspire determines how many opportunities you will receive.

How To Create Loyalty For Your Business

In the winter of 1934, Earl Nichols of London, Ontario, was 33 years old, unemployed, and flat broke. It was the middle of the Great Depression. The economy had ground to a halt, and there were no jobs. Nichols borrowed $150 from his mother and set up a small restaurant at a corner of what… Continue reading How To Create Loyalty For Your Business

Are You Easy to Do Business With?

Are You Easy to Do Business With? Studies have shown that one of the most important factors in obtaining and retaining customers is how easy you are to do business with. That’s especially true in a trading community like Exmerce. An example of the importance of this is what happened to the British automotive industry… Continue reading Are You Easy to Do Business With?

Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of mouth advertising and marketing can be a monumentally strong player in growing your retail business. But it’s imperative to start with the fundamentals. It doesn’t matter how many marketing consultants you hire, amazing ecommerce conferences you attend or new age growth hacks you try. If you can’t provide a quality experience for customers and run a… Continue reading Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of Mouth Travels Fast Inside a Smaller Community

In the late 1960s, psychologist Stanley Milgram mailed 160 people living in Omaha, Nebraska, a package labelled with the name and address of a stockbroker who lived in a community just outside Boston. Each recipient was instructed to write their name on the back of the package and send it to a friend or acquaintance… Continue reading Word of Mouth Travels Fast Inside a Smaller Community

Your Customer Relationships Are Critical to Your Success

Everyone in business knows that repeat customers are the keys to increased sales and long-term success. Estimates vary, but the conventional wisdom is that it’s much easier to retain an existing customer than it is to acquire a new one. It’s not hard to see why. Exmerce customers coming back for a second purchase (this… Continue reading Your Customer Relationships Are Critical to Your Success

Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

customer paying with credit card in store

This is a time to have conversations that are real, supportive and helpful. We sought out some advice from Nicki Kinton…who has this sound advice: “Many of us don’t like asking for payment, but it’s important that, at this time, we make sure we have talked (not emailed) to every one of our clients that owes… Continue reading Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

Employee Compensation

Employee compensation – Small business enterprises are often strapped for cash when it comes to providing bonuses or perks to their employees, but trade exchanges are a potential avenue for companies that want to reward their workforce in some way. For example, some companies have established system within trade network so that employees can choose… Continue reading Employee Compensation

Take advantage of every opportunity to increase revenue

Maintaining a healthy cash flow means managing your business so that you take advantage of every opportunity to increase revenue or decrease expenses. In times like these, that is a challenge, because fewer opportunities exist. To overcome that challenge, you first need to make sure your basics are sound. But can the Stone Age concept… Continue reading Take advantage of every opportunity to increase revenue

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Category: Tips & Tricks