There was a post in the Calgary Herald today in which I commented on how businesses can leverage barter to weather the storm for an economic slowdown or recession should it happen. The article can be found here: http://calgaryherald.com/business/energy/economic-recession-likely-in-alberta-this-year
With the recent oil and gas lay offs and retail exit by Target and Sony, it will start to have a ripple effect on small businesses in Alberta. People who have lost their jobs will likely not dine out or pamper themselves with spa services, or even get their houses cleaned weekly. Consumers will likely be looking to cut out the ‘non-essential’ expenses and tighten up their finances.
Businesses should consider leveraging barter to weather any sort of economic slowdown or even a recession should it happen. By leveraging barter into your business, it allows for you to market your products and services to a captive customer base who are motivated to buy. Further to that, you are marketing your business products and services to other local business owners like yourself.
When most businesses think of barter, they naturally think of direct one-to-one trades. Your flowers in exchange for advertising. Through a barter exchange network like eXmerce, we use a virtual trade currency called Trade Dollars to value products and services. Whatever you as a business would normally charge out there in the cash world is what you would charge in Trade Dollars through our barter exchange network. For instance, if you normally sold a dozen red roses in the cash world for $25 cash, through eXmerce, it would be $25 Trade Dollars. The Trade Dollars earned from the sale through our barter exchange network are then banked in your account enabling you to now start purchasing other products or services with any one of our 350+ business members in Calgary.
When you make a purchase on barter, you are effectively buying items at your own cost of goods. This means you are saving cash! Why spend cash when you can barter. Through a barter exchange network, you can buy products and services for your business such as advertising, printing, legal services, web design, social media management services, accounting/bookkeeping, SEO services and much more!
By leveraging barter into your business as a marketing tool, it allows for you to reach out to new customers, save your cash, and turn your excess time or inventory into profit. For more information, please visit www.exmerce.ca or call 403-215-9220 for a free business consultation.
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