With the downturn in the Alberta economy, bartering through a business trade exchange represents a viable marketing alternative to help small businesses save cash and attract news customers.
Nelson Liem, Founder and President of eXmerce says, “When bartering through a business trade exchange, one of the benefits is the ability for businesses to save cash. When you buy things on barter – whether it’s for the business or personally, you have the ability to now buy things at your own cost of goods or your own cost of time. Every time you use the barter system, you will save yourself cash.”
Participation through eXmerce also enables businesses to attract new customers. Nelson Liem says, “We help to promote your business to the 400+ businesses that’s part of our community. We do this by promoting your business through our social media networks (i.e. Facebook, Twitter, LinkedIN), online member directory, tradeshow exhibition, monthly networking mixers, e-newsletter and trade brokering service.”
Nelson Liem says, “One of the common misconceptions about the barter industry is when most people think of barter, they naturally think of direct one-to-one trades. Your web design services in exchange for advertising. Through a business trade exchange, we use a virtual trade currency called Trade Dollars to value products and services. What this means to you as a business is – whatever you would normally charge out there in the cash world is what you would charge in Trade Dollars. Whenever a product or service is sold in Trade Dollars, you would earn or bank the Trade Dollars in your account, enabling you to now start purchasing other products and services with any one of the members that’s part of the eXmerce network.”
Watch CTV Calgary News, reported by Lea Williams-Doherty to catch the full story on how businesses in Calgary are using barter in a slowing economy – http://calgary.ctvnews.ca/video?clipId=798605&binId=1.1201914&playlistPageNum=1.