I wanted to talk about the value in finding a barter exchange that will put your business first. What I mean by this is finding a barter exchange that will provide your business with superior service, care, and results. We all hear of companies claiming to say they provide great customer service, but truly what efforts are they putting in?
Below are some things to watch for when you become a member of a barter exchange:
How long does it take for the Trade Broker to respond to your inquiry?
A barter exchange will typically assign a Trade Broker to your account. It is the Trade Broker’s responsibility to respond back to any inquiries you have within a timely manner. If a Trade Broker does not get back to you within 24 hours via email or phone, this should be of concern.
How often does the Trade Broker get in contact with you?
At minimum, a Trade Broker should get in contact with you one time per month either via phone or email. A Trade Broker should provide you with leads, help you find ways to spend your trade dollars, and make suggestions for business synergies or alliances.
Does the Trade Broker make suggestions on what to buy?
One of the key benefits of barter is saving cash. Every time you make a purchase on barter, you are buying items at your own cost of goods versus the retail cash value, so, if you can make a purchase on barter whether it’s for the business or personally, you will save yourself cash!
How is the barter exchange promoting your company’s products or services?
A barter exchange will promote your services through a variety of means. Some of the most common include:
1) Trade Brokering service
3) Social media – i.e. Facebook, Twitter
5) Networking events
6) Local business tradeshows
Is the Trade Broker pleasant to speak with?
A Trade Broker should be friendly and courteous. Someone who cares about your business. Isn’t it true that you’re more likely to do business with someone you like as opposed to someone you don’t? Consider your Trade Broker as your friend, as it’ll surely be a long-standing relationship for however long your business remains as a member of the barter exchange.