Here’s a proven tip that won’t cost much but your time, yet could be just the ticket to improve your sales. The personal touch can bring dramatic results, as evidenced by the Stash Tea Company, which began sending a personal note to people who requested a catalog.
The program was based on their feeling that if a person sent a request, they deserved a special answer. Thus, all catalogs were accompanied by a personal letter. The company reported that this has boosted their sales a substantial 20%, dramatically affecting their bottom-line profits. In today’s often impersonal world, this is a simple but powerful idea.
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