Restaurateurs need to be proactive, creative and innovative to stay competitive. We can help you get more customers and reduce operating expenses – without sacrificing quality. Ask yourself – “If I had to spend $1,000 on operating expenses, would I rather pay cash or barter $1,000 worth of meals and fill some empty tables?”
Let’s assume that you choose to barter $1,000 worth of meals – how does this work on barter? Typical restaurant operating expense are made up of fixed costs (e.g. rent, equipment, leases, electricity and phone) and variable costs (e.g. food, beverages and staff). However, the staff you have on any given night are considered a fixed cost as the chef and wait staff are employed for that period or time, regardless of the number of customers that come through the door. Therefore, the only variable cost on the night would be the replacement cost of the food and beverages. Industry standards indicate the replacement cost of the food and beverage for any additional customers is approximately 35 cents on the dollar.
Let’s apply the marginal cost theory to our original $1,000 question. “If I had to spend $1,000 on some operating expenses, would I rather pay cash or barter $1,000 worth of meals?” (This would cost me only my marginal cost of 35 cents on the dollar – in this case $350 cash). By bartering extra meals for necessary operating expenses, the restaurateur has saved $650 cash ($1,000 – $350). How many times a month would you want to do this and at the same time bring new customers through the door to create ambience, attract cash customers and provide word of mouth advertising?
We are an online platform that overcomes the traditional challenges of direct bartering. Exmerce is a bank-like system that provides a flexible, secure and accountable online platform which acts as a third party record keeper. We will help you to purchase products and services with any one of our 500+ members. Now you can barter for what you want, when you want – without spending cash.