Featured Articles Archives

10 Things For Summer You Can Get on Barter!

The sun is shining, the cut off jeans are out of storage and it’s time to embrace all the fun and joy summer brings. There’s just one problem…summer is expensive. From cookouts to family vacations, expenses can really start to add up. We don’t want you to spend this summer checking your bank account balance,… Continue reading 10 Things For Summer You Can Get on Barter!

Building a Solid Reputation

Your reputation is the world’s opinion of your character. Your character determines how much others trust you. And the trust you inspire determines how many opportunities you will receive.

How To Create Loyalty For Your Business

In the winter of 1934, Earl Nichols of London, Ontario, was 33 years old, unemployed, and flat broke. It was the middle of the Great Depression. The economy had ground to a halt, and there were no jobs. Nichols borrowed $150 from his mother and set up a small restaurant at a corner of what… Continue reading How To Create Loyalty For Your Business

Are You Easy to Do Business With?

Are You Easy to Do Business With? Studies have shown that one of the most important factors in obtaining and retaining customers is how easy you are to do business with. That’s especially true in a trading community like Exmerce. An example of the importance of this is what happened to the British automotive industry… Continue reading Are You Easy to Do Business With?

Building Influence: The Magic of Ordinary Days

Building Influence: The Magic of Ordinary Days When it comes to marketing, one of the biggest mistakes people make is expecting too much too soon. Well, you know what they say about Rome. Don’t expect your marketing to begin attracting new customers and new business immediately. It doesn’t work that way. Like many other good… Continue reading Building Influence: The Magic of Ordinary Days

The Buyer’s Journey

No matter what business you’re in, your ultimate job is to lead your customer along the buyer’s journey. This is defined as “the experience prospects go through before they become customers.” All buyers go through it, and it’s a good idea to familiarize yourself with the process and the ways you can influence it. It… Continue reading The Buyer’s Journey

Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of mouth advertising and marketing can be a monumentally strong player in growing your retail business. But it’s imperative to start with the fundamentals. It doesn’t matter how many marketing consultants you hire, amazing ecommerce conferences you attend or new age growth hacks you try. If you can’t provide a quality experience for customers and run a… Continue reading Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of Mouth Travels Fast Inside a Smaller Community

In the late 1960s, psychologist Stanley Milgram mailed 160 people living in Omaha, Nebraska, a package labelled with the name and address of a stockbroker who lived in a community just outside Boston. Each recipient was instructed to write their name on the back of the package and send it to a friend or acquaintance… Continue reading Word of Mouth Travels Fast Inside a Smaller Community

Your Customer Relationships Are Critical to Your Success

Everyone in business knows that repeat customers are the keys to increased sales and long-term success. Estimates vary, but the conventional wisdom is that it’s much easier to retain an existing customer than it is to acquire a new one. It’s not hard to see why. Exmerce customers coming back for a second purchase (this… Continue reading Your Customer Relationships Are Critical to Your Success

Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

customer paying with credit card in store

This is a time to have conversations that are real, supportive and helpful. We sought out some advice from Nicki Kinton…who has this sound advice: “Many of us don’t like asking for payment, but it’s important that, at this time, we make sure we have talked (not emailed) to every one of our clients that owes… Continue reading Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

Category: Featured Articles