Building a Solid Reputation

Your reputation is the world’s opinion of your character. Your character determines how much others trust you. And the trust you inspire determines how many opportunities you will receive. Your [...]

How To Create Loyalty For Your Business

In the winter of 1934, Earl Nichols of London, Ontario, was 33 years old, unemployed, and flat broke. It was the middle of the Great Depression. The economy had ground to a halt, and there were [...]

Are You Easy to Do Business With?

Are You Easy to Do Business With? Studies have shown that one of the most important factors in obtaining and retaining customers is how easy you are to do business with. That’s especially true in [...]

The Buyer’s Journey

No matter what business you’re in, your ultimate job is to lead your customer along the buyer’s journey. This is defined as “the experience prospects go through before they become customers.” All [...]

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