Page 2 – Exmerce

The Buyer’s Journey

No matter what business you’re in, your ultimate job is to lead your customer along the buyer’s journey. This is defined as “the experience prospects go through before they become customers.” All buyers go through it, and it’s a good idea to familiarize yourself with the process and the ways you can influence it. It… Continue reading The Buyer’s Journey

Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of mouth advertising and marketing can be a monumentally strong player in growing your retail business. But it’s imperative to start with the fundamentals. It doesn’t matter how many marketing consultants you hire, amazing ecommerce conferences you attend or new age growth hacks you try. If you can’t provide a quality experience for customers and run a… Continue reading Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of Mouth Travels Fast Inside a Smaller Community

In the late 1960s, psychologist Stanley Milgram mailed 160 people living in Omaha, Nebraska, a package labelled with the name and address of a stockbroker who lived in a community just outside Boston. Each recipient was instructed to write their name on the back of the package and send it to a friend or acquaintance… Continue reading Word of Mouth Travels Fast Inside a Smaller Community

Your Customer Relationships Are Critical to Your Success

Everyone in business knows that repeat customers are the keys to increased sales and long-term success. Estimates vary, but the conventional wisdom is that it’s much easier to retain an existing customer than it is to acquire a new one. It’s not hard to see why. Exmerce customers coming back for a second purchase (this… Continue reading Your Customer Relationships Are Critical to Your Success

Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

customer paying with credit card in store

This is a time to have conversations that are real, supportive and helpful. We sought out some advice from Nicki Kinton…who has this sound advice: “Many of us don’t like asking for payment, but it’s important that, at this time, we make sure we have talked (not emailed) to every one of our clients that owes… Continue reading Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

In times like these, exchange network trading can be a boon for small business

There’s no doubt that cash helps small businesses grow most efficiently. It has been, after all, the only universally accepted medium of exchange since the first known coins were created in Turkey, about 2,600 years ago. But what happens when cash (or paying customers) are in short supply? The answer is deceptively simple: go back to… Continue reading In times like these, exchange network trading can be a boon for small business

Employee Compensation

Employee compensation – Small business enterprises are often strapped for cash when it comes to providing bonuses or perks to their employees, but trade exchanges are a potential avenue for companies that want to reward their workforce in some way. For example, some companies have established system within trade network so that employees can choose… Continue reading Employee Compensation

Take advantage of every opportunity to increase revenue

Maintaining a healthy cash flow means managing your business so that you take advantage of every opportunity to increase revenue or decrease expenses. In times like these, that is a challenge, because fewer opportunities exist. To overcome that challenge, you first need to make sure your basics are sound. But can the Stone Age concept… Continue reading Take advantage of every opportunity to increase revenue

PRE-PIVOT – Planning Your Marketing For The New Road Ahead.

Learn from entrepreneurs and experts in the Exmerce community in Calgary. ABOUT THIS EVENT Join us this Friday afternoon for Exmerce Connect, a business educational and peer support for Calgary entrepreneurs. Hear from experts from the Exmerce community about business tips on how you can weather the COVID-19 storm. Richard Bueckert with RailGun Results Marketing… Continue reading PRE-PIVOT – Planning Your Marketing For The New Road Ahead.

Improve your company’s cash flow through business counter trading

Trading goes back to the Stone Age when Fred hunted foxes, and Barney made stone axes. Fred offered to trade a fox skin to Barney in return for a stone axe, and the first business deal was consummated. That was a long time ago, but business operates pretty much the same way today. However, instead… Continue reading Improve your company’s cash flow through business counter trading

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